Red Lobster is pulling advertisements from Tucker Carlson’s prime-time Fox News show amid an ongoing boycott against the conservative host for comments he made about illegal immigration and women’s pay…and conservatives are now threatening a boycott.

“Red Lobster’s advertising buying guidelines reflect our core values and commitment to supporting programming that represents the highest standards of good taste, fair practice and objectivity,” the seafood chain said in a statement Tuesday.

“We reserve the right to make changes to our purchases when the dialogue is no longer in line with our criteria,” the company said.

Carlson sparked outrage last month after he claimed illegal immigration made the U.S. “poorer and dirtier.” More recently, he cast doubt on the claim that higher pay for women is a “victory for feminism.” Activists like ThinkProgress founder Judd Legum renewed the boycott, specifically calling on Red Lobster to pull its ads.

1. Can we talk about @redlobster?

Dozens of corporations stopped advertising on Tucker Carlson after he said immigrants made America "dirtier"

Now Carlson is arguing there's a moral responsibility to pay women less than men.@redlobster is one of the few corps sticking w/him

— Judd Legum (@JuddLegum) January 7, 2019

According to The Wrap, Carlson has lost more than 20 sponsors since the initial backlash, but due to the timing of Red Lobster’s announcement, the restaurant chain may be the first sponsor to pull ads from the show over the women’s pay comments.

Fox News responded by recycling a statement from last month that attacked “far-left” activist groups for attempting to censor Carlson.

“We cannot and will not allow voices like Tucker Carlson to be censored by agenda-driven intimidation efforts from the likes of Moveon.org, Media Matters and Sleeping Giants,” Fox News said. “Attempts were made last month to bully and terrorize Tucker and his family at their home. He is now once again being threatened via Twitter by far-left activist groups with deeply political motives. While we do not advocate boycotts, these same groups never target other broadcasters and operate under a grossly hypocritical double standard given their intolerance to all opposing points of view.”

And the boycotts have begun:

Your fast food fake seafood is nasty. Good luck staying relevant now that conservatives (we're the ones with the money to eat out) know that you have a liberal agenda. #BoycottRedLobster

— Betsy Brantner Smith (@sgtbetsysmith) January 10, 2019

Will never eat at Red Lobster again! There are many other better seafood places anyway. Lost my business forever. #BoycottRedLobster

— Boilermaker (@Purdave12) January 11, 2019

@seanhannity Another win for the leftist mob! Red Lobster has pulled it’s ad’s from Tucker Carlson show! Enough of this crap! #BoycottRedLobster

— Brian Giles (@RowBri41) January 8, 2019

I dont like boycotts over ideological difference, but when companies (@redlobster) succumb and pander to the left at the expense of conservatives, I think something needs to be done. #BoycottRedLobster
https://t.co/9zcPk0zxNI

— Mike Balwin (@mike_balwin) January 9, 2019

So @redlobster is following the leftist facists' anti-free speech agenda. Seems Tucker Carlson doesn't spew out the leftist approved groupthink and Myst be silenced! #boycottRedLobster

— Zookeeper63 ???????????? (@Zookeeper63) January 9, 2019

Make your own cheesy biscuits look up recipe with Bisquik #BoycottRedLobster only thing good about this overpriced, stinky restaurant. Just like the left. Overpriced and stinky!

— tvbill (@tvbill2) January 9, 2019

It’s interesting to me that a for profit company like @redlobster would willingly alienate half of its customer base by caving to political pressure . With that being said, enjoy the #boycottredlobster. I’ll stay home and watch @TuckerCarlson..

— elp5000 (@elp5000) January 9, 2019

If @redlobster wants to inject itself into politics and on the side of extremists that desire the silencing of ANY opinion they disagree with than I will NEVER enter that business again. Censorship is never a good thing. #BoycottRedLobster

— Sal (@SalJG1262) January 10, 2019