One non-profit organization that’s dedicated to stopping misinformation online has former White House Chief Strategist Steve Bannon in its sites.

Check My Ads, an ad tech watchdog group sent petitions to eight major companies and succeeded in getting them to pull advertising from appearing alongside Bannon’s podcast Steve Bannon’s War Room.

Nandini Jammi, the co-founder of Check My Ads, announced the group had successfully petitioned at least eight major companies to pull the ads that had been present during Bannon’s show on Roku, a streaming service, according to Daily Dot.

“In the last two weeks, I notified Volvo, Planet Fitness, Disney Plus, Verizon, Hilton, Etsy, Audi, and Royal Bank of Canada that their ads were running on Steve Bannon’s War Room,” she said. “As of today, they’re All Gone.”

In the last 2 weeks, I notified Volvo, Planet Fitness, Disney Plus, Verizon, Hilton, Etsy, Audi and Royal Bank of Canada that their ads were running on Steve Bannon's War Room. As of today, they're ALL gone.

Any journos want to cover the biggest untold story in adtech?

— Nandini Jammi (@nandoodles) September 20, 2022

It’s nice to see this. Bannon has spewed so much hate. It’s a reminder that sometimes the good guys still win. And several of the companies have publicly announced they would no longer appear alongside Bannon’s podcast. Auto manufacturer and e-commerce company Etsy are two such companies that went public.

“We discovered these ads were running as part of a third party ad network, so we took immediate to ensure Etsy ads will no longer appear on this show or similar programs that do not align with our values,” one Etsy spokesperson tweeted.

And in a statement to the Daily Dot, the Royal Bank of Canada confirmed its ads will no longer run on Roku during Bannon’s podcast.

“When we became aware of this placement, RBC immediately pulled the ads and we will no longer be advertising on this network which does not reflect our values,” a spokesperson told the Daily Dot.

The other companies Jammi had listed didn’t respond to requests for confirmation by the Daily Dot. As of press time, Roku had also not responded.

Check My Ads has launched similar campaigns against conservative commentators Dan Bongino and Glenn Beck and launched an especially pointed campaign against Fox News earlier this year, saying it “encouraged and supported” the Capitol riot, NPR reports. And Fox News responded in typical fashion, saying the watchdog group’s efforts were little more than an effort to “silence free speech.”

This is absurd of course. Check My Ads is quite obviously trying to silence disinformation. But Fox News doesn’t know the difference between free speech and disinformation, to begin with. The group is trying to stop the sort of hate speech that led to the January 6 attack.

Kudos to these good people who are fighting this insidious disease. Bannon played a key role in fomenting that deadly attack and I’m glad he continues to pay the price of his actions.